Data Scientist

Horticultural Consultancy & Agribusiness

Data Scientist

Core tasks

Collect, process, and analyse large datasets from sensors and agricultural technology.
Develop predictive models to optimize production, quality control, and resource efficiency.
Use data visualization tools to present insights that support decision-making.
Collaborate with growers and industry stakeholders to refine technology solutions based on feedback.
Ensure data accuracy and integration of advanced analytics into horticulture operations.

The Career Pathways

A data scientist in horticulture focuses on leveraging data analytics and sensor technology to enhance decision-making, optimize production, and improve sustainability. They work with large datasets, including crop performance, environmental conditions, and supply chain logistics, to develop insights that support efficiency and profitability. Their role involves processing and interpreting data, designing predictive models, and collaborating with growers and industry professionals to integrate technology-driven solutions into horticultural practices. A strong foundation in coding, data management, and analytics is essential for success in this field.

Bachelor of Data Science or Computer Science

Master’s in Data Analytics or Business Intelligence

Graduate Certificate in Agricultural Data Science

Specialised courses in Data Visualisation and Sensor Technology

Founder and CEO of Rubens Technologies

Daniel Peliccia

Q&A with Daniel Peliccia

What kind of industry in terms of robotics or research is Rubens Technologies in?

We are technology providers in the field of sensors and data analytics for horticulture.

How did you first become interested in horticulture/agriculture?

In fact, I started my career in physics research, so my path to horticulture wasn't definitely straight. A lot of my work was developing technology solutions for research activities. So once I moved on from the academic career, I looked at where my skills and expertise can be used. And I was immediately attracted by developing sensors and technologies for agriculture.

Can you share a memorable project or experience you've had in your field that really stands out?

I probably can't point to a single event, but certainly the fact that you go out there with something you built and then start testing it and ask for feedback. Feedback is generally mixed, and you start with people saying, oh, that's interesting, but we need more work!So you keep at it until you get to a point in which it works. That’s always a great feeling

What would you say is the most rewarding part of working in horticulture?

I think it's interacting with people. In this industry, people are authentic, passionate about what they do. You know you don't see that everywhere, so this is definitely a rewarding part of the job. And, as I said before, we always seek feedback. It's good to see people tell you what they think, and tell you what they need. I think it's definitely rewarding.

What advice would you give to someone considering a career in horticulture?

For young people, if you're looking for a tech job, definitely look up what opportunities are there in horticulture. I am a technologist, so I would start looking at the opportunities with technology and software providers. Many career paths can lead into this. Even if you're just interested in software development or data science, knowing how to code or work with data is a great entry point with technology and service providers.

Do you see tech as being quite popular in horticulture at the moment?

Yes. Outsiders are usually blown away by the amount of advanced technology used in production horticulture. Most of us might be familiar with growing some tomatoes in our garden, but when you do production at scale, then obviously technology and data become critical to ensure quality and profitability.