Marketing Manager

Sales & Marketing

Marketing Manager

Core tasks

Plan, develop, and organise advertising policies and campaigns to support sales objectives.
Advise executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting the attributes of goods and services.
Coordinate the production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
Interpret and predict current and future consumer trends.
Support business growth and development through the preparation and execution of marketing objectives, policies, and programs.
Commission and undertake market research to identify market opportunities for new and existing goods and services. Analyse consumer preferences and patterns data.
Advise on all elements of marketing such as product mix, pricing, advertising, and sales promotion, selling, and distribution channels.

The Career Pathways

A marketing manager identifies market opportunities and advises on the development, coordination, and implementation of plans for pricing and promoting horticultural produce.

They will also conduct research and collect data on potential demand and market characteristics for produce. By using consumer patterns and preference data, they will be able to forecast market changes and new opportunities for promotion.

Advanced Diploma of Marketing and Communication

Certificate VI in Marketing and Communication